Selling through your own website or store
- Ship parcels to Europe with CONNEX as normal
- A solution covers PID codes so parcels clear EU customs
- Don't have every code yet? That's fine, CONNEX has a solution. Talk to the team
The EU's new PID rule starts 1 Nov
CONNEX definitely ships to Europe
A solution for both general customers and marketplace sellers. Keep shipping to Europe as normal after 1 Nov, with no worry that parcels get stuck at customs.
Free to usePay for shipping only when you ship
- General customers
- Marketplace sellers
- No system fee
Connects to stores and marketplaces on 119+ platforms
Nov 20261Rule takes effect
The new EU rule every shipper
should know before 1 Nov
- What is a PID
- A product identifier code that lets EU customs see clearly what is in each parcel, so product safety can be checked.
- Who is affected
- Anyone selling online to general consumers in the EU (B2C), on marketplaces or on their own website. Goods worth under €150 are covered too.
- If the data is incomplete
- Parcels may run into trouble at EU customs, arrive late or not reach the customer. The rule requires the codes before 1 Nov, but if you don't have them yet, CONNEX has a solution.
3 types of PID to know
- M-PIDYour store's product codeSKU
The code your store sets to identify each product, such as the SKU you already use in your store system.
Required Don't have it yet? CONNEX has a solution - NS-PIDManufacturer's model codeModel No.
The model code the manufacturer assigns to the product, such as the Model No. printed on the product or its packaging.
Required Don't have it yet? CONNEX has a solution - S-PIDInternational standard codeGTIN / EAN
The standard barcode used worldwide, such as GTIN or EAN.
Required if the product has one Don't have it yet? CONNEX has a solution
If a product has no S-PID, or the codes are incompleteNo need to worry. CONNEX has a solution, so you can ship to Europe as normal.
CONNEX has a solution to ship to Europe
as normal. Definitely.
Selling on Amazon, eBay, Etsy and 119+ more platforms
- Export to Europe as normal even as the PID rule takes effect
- Orders from every channel in one view, with the carrier chosen automatically
- Tracking numbers are sent back to the marketplace for you
Shipping to Europe means thinking about duties too. See CONNEX's EU tariff calculator
Get ready in 3 steps before shipping to Europe
- 1Check your SKUsMake sure every product has a unique SKU that matches the one in your online store
- 2Gather the codes you haveHave the model code and standard code (GTIN / EAN) your products already carry ready
- 3Check the data matches the productCodes must match each model, colour and size you actually ship
Don't have every code yet? No need to worry. CONNEX has a solution.
Free to use
Pay when you ship
No system fee and no upfront cost before you make a sale. CONNEX is free to use; you only pay shipping when a parcel actually goes out.
Start freeYour costs with CONNEX
- CONNEX system feeOrder Feed · Shipping Rule · CRM
- Free
- Parcel shippingPay the actual cost when you ship
- At cost
Ship less, pay less. Don't ship, don't pay.
Ready to ship to Europe after 1 Nov?Start using CONNEX free today, or talk to the team about PID for your products
Start freeBook a free demo
See the real system in 30 minutes
Tell us what you ship to Europe. The CONNEX team will get back to you to talk through PID for your products.
- A real order, end to endFrom the incoming order to the tracking number sent back to your store, every step on the live system
- Only the channels you sell onTell us where you sell and we will show only what applies to your business
- Ask anything for 30 minutesPricing, getting started and export questions, live with the team
A good fit for brands selling through Shopify / WooCommerce, sellers on Amazon, eBay and Etsy, and teams that ship parcels abroad regularly
Frequently asked questions
What is a PID?
A PID (Product Identifier) is a product code that lets EU customs see clearly what is in each parcel, so product safety can be checked. From 1 November 2026, parcels sold online to consumers in the EU must carry this information to clear customs.
Who is affected by the PID rule?
Mainly anyone selling online to general consumers in the EU (B2C), whether on a marketplace or on their own website. The rule applies even to goods worth under €150.
How many types of PID are there, and which codes do I need?
There are 3: M-PID, your store's product code such as a SKU; NS-PID, the manufacturer's model code; and S-PID, an international standard code such as GTIN or EAN. The rule requires these codes, but if you don't have them yet, CONNEX has a solution.
What if my product has no PID or no S-PID (GTIN / EAN)?
No need to worry. The rule requires these codes, but if you don't have them yet, CONNEX has a solution so you can ship to Europe as normal. Talk to the CONNEX team about what your products need.
Can CONNEX still ship to Europe after 1 Nov?
Yes. CONNEX has a solution for the PID rule for both general customers and marketplace sellers, so you can keep shipping to Europe as normal.
How should I prepare before shipping to Europe?
Check the SKU of every product, gather the model and standard codes (GTIN / EAN) you already have, and make sure the data matches each model, colour and size. For codes you don't have yet, CONNEX has a solution.
What does CONNEX cost?
CONNEX is free to use. You pay only for shipping when you send a parcel, which varies by destination country and weight.
How is the information I submit used?
Only to contact you and tell you about CONNEX services. See our Privacy Policy for details. Privacy Policy
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